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According to research, cuddling can help heal both emotional AND physical wounds. Positive social interactions, like when we hug, kiss or cuddle, result in the increase of oxytocin, which makes us feel better.

It was already known that oxytocin evokes feelings of contentment, reduction of anxiety, and feelings of calmness and security which is often associated with new mothers, as it helps with both the pain threshold during labour and secretion of milk for breastfeeding, but it has a number of other functions and benefits for both men and women. It helps reduce social anxiety because when our brains release oxytocin, we’re more likely to have an optimistic outlook on connecting with others and trusting those around us. Cuddling can also lower our blood pressure and heart rate, which in turn reduces the risk of heart disease, so next time you’re giving a friend or a loved one a hug, take a deep breath and embrace it!

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